Diamonds, platinum trump gold jewellery this Dhanteras

Mumbai-India (Nov 3)   With gold prices skyrocketing, a survey reveals that this Dhanteras, Delhiites are opting for platinum and diamond jewellery

With the constant increase in gold prices, this year, Delhiites are planning to steer away from sona on Dhanteras. According to a survey conducted by the Associated Chambers of Commerce and Industry of India (ASSOCHAM), "The rising gold prices are forcing a change in women's jewellery-buying habits, and therefore, nearly 76% of jewellers are focusing on platinum-based diamond jewellery over traditional gold and silver jewellery, to tap the changing preferences of domestic consumers." DS Rawat, secretary general, ASSOCHAM, said, "Platinum-based diamond jewellery is picking up pace in India, being more in demand than diamond-studded gold jewellery in the metros."