Richard Martin
Richard Martin is the founder and president of Alcera Consulting Inc., a strategic advisory firm specializing in exploiting change. His mission is to empower top-level leaders to exercise strategic foresight, navigate uncertainty, and drive transformative change. Richard is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the developer of Worldview Warfare and Strategic Epistemology, methodologies designed to understand strategy, beliefs, and values in a world of conflict, competition, and cooperation.
Articles by Richard Martin
Tariffs are often portrayed as a simple solution to protect domestic industries and create jobs. Politicians, like Trump, have used them as a political tool, promising immediate benefits through reduced competition and increased domestic...
